If houses are the soul of the development sector, technology -I dare say- is the great heart that is causing what was a business with artisanal processes to be beating to the rhythm of a true industry in the last decade. This technological evolution is being possible thanks to the commitment of the majority of companies , who think and act with technology as a fundamental part of their processes.
I'm talking about a natural evolution that the vast majority of activities have gone through and that the real estate sector now lives with the conviction that it also has to become a large technology company.
Technology is a medium that empowers people and business. And it is effective, fundamentally, if it is born to solve real problems. The developer world has to create (in fact, it is already doing so) a digital ecosystem: real estate companies need a true Developer Operating System (SOP) that, thanks to the digitization of business processes, integrates all collaborators in the production chain of a house.
AI and Social Robotics revolutionize Customer Service
Real estate as a whole is on the right path, according to the CBRE consultancy, which in its report on Digital Maturity in the Real Estate Sector pointed out that the sector has improved its digitization by 28% in the last year and that 64% of the The main owners, investors and developers in Spain consider that the pandemic has spurred the digital transformation in their company.
Currently, technology is opening doors that were closed until not long ago: from a design that responds to changing societies to industrialized construction or the total customization of a home. In the same way, the integration of technology in processes improves the relationship with customers with the use, for example, of virtual reality to visit every corner of your future home before it is even built. Technology is transforming even the very foundations of construction, reaching materials as venerable as cement or wood.
Building digital and optimized homes is building smart cities and, for this reason, it is so important that the agents that participate in this industry set an ambitious plan towards digitalization. Technology is part of the heart of companies and stands as an engine to optimize the real estate business hand in hand with collaboration. If the development sector wants to be competitive and respond to this constantly changing world, it needs to promote collaboration between all the players in the industry, both public and private, both real estate and technological.
The real estate sector is called to experience an unprecedented digital transition that allows it to be more efficient and provide a better service by applying scalable solutions to all the links that participate in the production of homes. This technological revolution enhances the capabilities of professionals and elevates the Spanish real estate. You can no longer imagine a development industry without the latest technology and operating system.
